Affinia launching w/c 10th February

Further to recent communications on our new brand, we are pleased to announce we will be launching phase 1 of our Affinia brand roll out from w/c 10th February 2025.

Since we launched the brand to you in October, we have met with all teams within the business to ensure a successful transition over to Affinia, working closely with Colin and Dave on the IT element.

This launch will see LB Group, NSO, RE Group and GWC transition to Affinia with Dyer & Co, Baxter & Co and Clarkson Hyde all be included in phase 2.

What will happen next?

Email transition

1. All staff in LB, NSO, RE and GWC will have their LB Group email addresses transitioned to Affinia email addresses in the week of 10th February on the following dates:

• • Monday 10th – LB and NSO
  • 12th Feb – RE and GWC

2. All those in Dyer, Baxter and Clarkson who currently have a LB email address will transition to Affinia emails on:

• • 13th – Dyer & Co and Baxter & Co
  • 14th – Clarkson Hyde

Please note an IT guide will be provided next week to staff to support with the IT transition, with Utilize staff on hand to help as needed. Printed copies will also be available in the offices from Monday.

Signage and branding

• • Colchester, Chelmsford, Harlow, Halstead, Ipswich and Stratford will start to have their existing signage changed from w/c 3rd February.
  • The LB website will transition to Affinia on Monday 10th February, with RE, NSO and GWC’s websites being redirected to this site.
  • All LB and RE social media channels will also revert to Affinia.
  • You will be given access to all new Affinia branded assets (such as PPT, logos, social media banners, teams backgrounds) – more details to follow next week.

Client communications

• • Email footers will change to let contacts know of the launch and your email address has changed.
  • We will be sending client communications to clients as agreed with directors to notify them of the change – a copy will be provided to you, along with some info to share if you get any questions.

Further details on the IT transition and how you can access Affinia brand assets will be shared next week. Please do ensure you read the IT guidance to avoid any issues with accessing your laptop on the transition day noted for your office.

Any questions, please do contact marketing@lbgroupltd.com in the first instance.